Diverse Republican Presidential Primary Field Sees an Opening in 2024 With Voters of Color

CHICAGO (AP) — Race has emerged as a central issue — and a delicate one — in the 2024 presidential contest as the GOP's primary field features five candidates of color, making it the party's most racially diverse ever.

Miami Mayor Francis Suarez, who is of Cuban descent, announced his candidacy on Thursday, vowing to create a new brand of politics.

South Carolina Sen. Tim Scott, the first Black senator in the South since Reconstruction, entered the contest last month. He joined Nikki Haley, a former South Carolina governor and U.N. ambassador who is of Indian descent, as is Vivek Ramaswamy, a biotech entrepreneur who describes himself as "a cultural thought leader. Also in the race is Larry Elder, an African American raised in Los Angeles' South Central neighborhood who came to national attention as a candidate in the failed effort two years ago to recall California Gov. Gavin Newsom.

The candidates of color are considered underdogs in a field currently dominated by former President Donald Trump and Florida Gov. Ron DeSantis.

Yet the party’s increasingly diverse leadership, backed by evolving politics on issues such as immigration, suggest the GOP may have a real opportunity in 2024 to further weaken the Democrats’ grip on African Americans and Latinos. Those groups have been among the most loyal segments of the Democratic coalition since Republican leaders fought against the Civil Rights Act of 1964.

The Republican presidential contenders of 2024 walk a fine line when addressing race with the GOP’s overwhelmingly white primary electorate.

Disowning thier heritage

In most cases, the diverse candidates in the Republican field play down the significance of their racial heritage. They all deny the existence of systemic racism in the United States even while discussing their own personal experience with racial discrimination. They oppose policies around policing, voting rights and education that are designed to benefit disadvantaged communities and combat structural racism.

The NAACP recently issued a travel advisory for Florida under DeSantis' leadership, warning of open hostility “toward African Americans, people of color and LGBTQ+ individuals.” The notice calls out new policies enacted by the governor that include blocking public schools from teaching students about systemic racism and defunding programs aimed at diversity, equity and inclusion.

The Republican presidential candidates of color largely support DeSantis' positions.

Marc Morial, president and CEO of the National Urban League, said the GOP’s policies are far more important than the racial and ethnic diversity of their presidential candidates. He noted there also were four Republican candidates of color in 2016, the year Trump won the White House after exploiting tensions over race and immigration.

“White nationalists, insurrectionists and white supremacists seem to find comfort in the (Republican) Party,” Morial said. “I think we’re beyond the politics of just the face of a person of color by itself appealing to people of color. What do you stand for?”

With few exceptions, the Republican candidates who have entered the presidential primary field have embraced the GOP's “anti-woke” agenda, which is based on the notion that policies designed to address systemic inequities related to race, gender or sexuality are inherently unfair or even dangerous.

DeSantis this past week described such policies as “cultural Marxism.”

Still, the GOP's diverse field is not ignoring race. Indeed, some candidates are making their race a central theme in their appeal to Republican primary voters even as they deny that people of color face systemic challenges.

Republican Presidential candidate Vivek Ramaswamy left, speaks with ex inmate and author Tyrone Muhammad right, outside the shuddered former South Shore High School where the city of Chicago is planning to house illegal migrants Friday, May 19, 2023, in Chicago. (AP Photo/Paul Beaty)

The “woke” agenda

Scott insisted that America is not a racist country in his recent announcement speech.

“We are not defined by the color of our skin. We are defined by the content of our character. And if anyone tells you anything different, they’re lying,” he said.

In her announcement video, Haley noted that she was raised in a small town in South Carolina as “the proud daughter of Indian immigrants — not black, not white, I was different.” Like Scott, she has defended the GOP against charges of racism.

“Some think our ideas are not just wrong, but racist and evil," Haley said. "Nothing could be further from the truth."

Elder is quick to criticize the Democrats’ “woke” agenda, Black Lives Matter and the notion of systemic racism.

Critics say such messages are actually designed to win over suburban white voters more than to attract voters of color. But at a town hall meeting Ramaswamy hosted on the South Side of Chicago on a recent Friday afternoon, there were signs that some Black voters were open to the GOP's new messengers, given their frustration with both political parties.

One audience member waved a flyer for a “Biden boycott” because the Democratic president has not signaled whether he supports reparations for the descendants of slaves, although Joe Biden did back a congressional effort to study the issue. None of the GOP's presidential candidates supports reparations, either.

Latino support and immigration

Others condemned Democrats, in Chicago and in Washington, for working harder to help immigrants who are in the country illegally than struggling African American citizens.

Federal officials were preparing to relocate hundreds of migrants from the U.S.-Mexico border to the South Side, even as many local residents struggled with violence and difficult economic conditions.

“It is certainly true that there are multiple shades of melanin in this Republican race,” Ramaswamy said in an interview before the event. “I think that in some ways dispels the myth that much of the left will perpetuate that this is somehow you know, a racist party or whatever drivel.”

He added: “But personally, I could care less what someone’s skin color is. I think what matters is, what are they going to accomplish? What’s their vision?”

 FILE - Miami Mayor Francis Suarez speaks at the Conservative Political Action Conference, CPAC 2023, Friday, March 3, 2023, at National Harbor in Oxon Hill, Md. (AP Photo/Alex Brandon, File)

Before Suarez's announcement, the GOP did not have any Hispanic candidates in the 2024 contest. He said his ethnic background matters.

“I’m the only Hispanic candidate in both parties who’s running. I think that’s incredibly important," he said in an interview on ABC, noting that roughly 20% of the U.S. is made up of Hispanics, who have trended Republican recently. “I’m focused on not just winning the 2024 election. I’m focused on creating a brand of politics that can win generational elections.”

A majority of Latino voters supported Biden in the 2020 presidential contest, according to AP VoteCast, an extensive national survey of the electorate. But Trump cut into that support in some competitive states, including Florida and Nevada, revealing important shifts among Latinos from many different cultural backgrounds.

In last fall's midterm elections, support grew for Republican candidates among Black voters, although they remained overwhelmingly supportive of Democrats, AP Votecast found. Overall, Republican candidates were backed by 14% of Black voters, compared with 8% in the midterm elections four years earlier.

While the shifts may be relatively small, strategists in both parties acknowledge that any shift is significant given how close some elections may be in 2024.

Policies vs personality

In Chicago, Tyrone Muhammad, who leads Ex-Cons for Social Change, lashed out at Republicans for being “losers” for not seizing a very real opportunity to win over more African Americans. While sitting next to Ramaswamy on stage, he also declared that the Republican Party is racist.

Later, he said he actually voted for Trump in 2020 because Trump enacted a criminal justice bill that aimed to shorten prison sentences for nonviolent drug offenders and address racial inequalities in the justice system. While the GOP has since embraced tough-on-crime rhetoric, Muhammed noted that Biden as a senator helped pass the 1994 crime bill that led to the mass incarceration of Black people.

Muhammad said he might vote Republican again in 2024, despite the party's shortcomings. He pointed to the GOP's fight against illegal immigration as a core reason for support.

“I may not like you as an individual, but I like your issues, I like your policies," he said.